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Southern Tide is an American apparel company founded in 2006 in Greenville, South Carolina, by Allen Stephenson. The brand is owned by Atlanta-based Oxford Industries. According to Stephenson, the inspiration for Southern Tide came about during college, while studying abroad in Italy. During his senior year at The University of South Carolina, he presented his concept for Southern Tide for a speech class. Following his presentation, Stephenson remembers his professor encouraging him to pursue his idea and