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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20090422T143000Z
DTEND:20090422T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Business Smartz Educational Workshop
DESCRIPTION:Knowledge is Power! Successful business people share a common thread - a commitment to learning.\nOur Business Smartz Educational Workshops are designed to give you a hands-on experience with real-life examples. APRIL EVENT DETAILS "Capitalizing on the Value of Publicity"Featuring Robin Cook\, CEO\, Marketing With A Flair Marketing in a down economy is all about seizing opportunities. Now more than ever\, it’s critical for business owners to understand and capitalize on the value of publicity.  Companies that are able to survive in this struggling economy must look for ways to stretch their marketing dollars and create awareness of their services or products.  Publicity is one of the most cost-effective means for gaining attention and recognition. In this interactive workshop\, we reveal the strategies and techniques top marketers use to get their clients noticed in today's busy marketplace. Learn simple steps that you can use to boost your publicity and build your business.     Discover how to:\n \n-Get free advertising\n-Turn good publicity into GREAT publicity\n-Plan to be in the public eye\n-Get the media to pay attention to your story                                                            -Avoid the PR mistakes that everyone makes\nGet your business the attention it deserves! When: Wednesday\, April 22nd\, 2009Where:  Western International UniversityTime: 7:30am-10:00am\; 7:30-8:00 - Registration and Breakfast\; 8:00-10:00 - WorkshopCost: Members $20\; Non-Members $75 (Day of event - Members $25\, Non-Members $85) Tools. Training. Success.   About our Presenter:Robin D. Cook is an award-winning marketing and public relations expert. As owner of one of Arizona’s most prestigious marketing firms\, Marketing with a Flair\, Robin has been offering her clients innovative solutions and measurable results for years.  PRESENTED BY:Clark Hill PLC is a full-service law firm that offers an unmatched depth of integrated resources\, talented attorneys and other professionals who can anticipate and respond to the ever-changing business needs and challenges of our clients. Our clients expect more from us\, and our people deliver. We understand our clients’ businesses\, their industries\, their challenges and their opportunities\, and provide outstanding counsel that fits each client’s individual needs and situation. Since 1890\, we have represented a diverse range of clients ranging from individuals and new entities to Fortune 500 corporations. Whatever the size or the complexity of the issue at hand\, our clients know they can count on more from Clark Hill. 2009 Business Smartz Workshop Series Sponsored by:and
X-ALT-DESC;FMTTYPE=text/html:<P align=center><FONT face=Verdana><FONT face=Verdana color=#ff8000 size=4><STRONG>Knowledge is Power!</STRONG></FONT></P><DIV align=center><P align=center><FONT face=Verdana><A dataFld=0:0 href="http://www.scottsdalechamber.com/eoffice/taf/_sacc2.taf?mnid=saccpage&amp\;smid=1141212308&amp\;fkid=0&amp\;mxid=0&amp\;ptr=1141212308&amp\;tree=Y&amp\;vurl=scottsdalechamber"><IMG alt="" src="http://members.scottsdalechamber.com/sbaweb/images/imgs/bsmartz.jpg" border=0></A></P><DIV align=center>&nbsp\;</DIV><DIV align=center></FONT><FONT face=Verdana color=#000000><STRONG>Successful business people share a common thread - </STRONG></FONT></DIV><DIV align=center><FONT face=Verdana color=#000000><STRONG>a commitment to learning.</STRONG></FONT></DIV><FONT face=Verdana><DIV align=center><BR><FONT color=#000000><STRONG>Our Business Smartz Educational Workshops are designed to give you a hands-on experience with real-life examples.</STRONG></FONT></FONT></DIV><DIV align=left><STRONG><EM><FONT face=Verdana color=#00a5c6></FONT></EM></STRONG>&nbsp\;</DIV><DIV align=left><FONT face=Verdana color=#ff8000 size=4><U><STRONG>APRIL EVENT DETAILS</STRONG></U></FONT></DIV><DIV align=left><STRONG><U><FONT face=Verdana></FONT></U></STRONG>&nbsp\;</DIV><DIV align=left><EM><FONT face=Verdana color=#000000></FONT></EM></DIV><EM><FONT face=Verdana></FONT></EM><DIV align=left><FONT face=Verdana color=#000000><P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Trebuchet MS'\; mso-bidi-font-family: Arial"><FONT size=4><FONT size=5><STRONG>"Capitalizing on the Value of Publicity"</STRONG></FONT></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Trebuchet MS'\; mso-bidi-font-family: Arial"><FONT size=4><STRONG>Featuring Robin Cook\, CEO\, Marketing With A Flair</STRONG></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"></FONT></SPAN>&nbsp\;</P><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"><FONT face=Verdana><P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Verdana'\,'sans-serif'">Marketing in a down economy is all about <STRONG><FONT color=#0000ff>seizing opportunities</FONT></STRONG>. Now more than ever\, it’s critical for business owners to <STRONG>understand</STRONG> and <STRONG>capitalize</STRONG> on the <STRONG>value of publicity</STRONG>. </SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Verdana'\,'sans-serif'"></SPAN>&nbsp\;</P><P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Verdana'\,'sans-serif'">Companies that are able to survive in this struggling economy must look for ways to <STRONG>stretch their marketing dollars</STRONG> and <STRONG>create awareness of their services or products</STRONG>.&nbsp\; <STRONG><FONT color=#0000ff>Publicity is one of the most cost-effective means for gaining attention and recognition.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></STRONG></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt">&nbsp\;</P><P class=MsoNormal style="MARGIN: 0in 0in 0pt">In this interactive workshop\, we reveal the <STRONG>strategies</STRONG> and <STRONG>techniques</STRONG> top marketers use to <STRONG>get their clients noticed</STRONG> in today's busy marketplace. Learn simple steps that you can use to <STRONG>boost your publicity</STRONG> and <STRONG>build your business</STRONG>.</FONT></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT face=Verdana><STRONG>Discover how to:<BR></STRONG>&nbsp\;<BR>-Get free advertising<BR>-Turn good publicity into GREAT publicity<BR>-Plan to be in the public eye<FONT face=Verdana><BR></FONT></FONT><FONT face=Verdana>-Get the media to pay attention to your story&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; -Avoid the PR mistakes that everyone makes</FONT></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT face=Verdana><BR><STRONG><EM>Get your business the attention it deserves!</EM></STRONG></FONT></P></FONT></SPAN></FONT><FONT face=Verdana color=#000000><SPAN style="FONT-FAMILY: Verdana"></SPAN></DIV><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=left><EM><SPAN style="FONT-STYLE: normal\; FONT-FAMILY: Verdana\; mso-bidi-font-style: italic"></SPAN></EM><SPAN style="FONT-FAMILY: Verdana"><o:p>&nbsp\;</o:p></SPAN></P></FONT><DIV align=left><STRONG><SPAN style="COLOR: black\; FONT-FAMILY: Verdana">When:</SPAN></STRONG><SPAN style="COLOR: black\; FONT-FAMILY: Verdana">&nbsp\;Wednesday\, April 22nd\, 2009</SPAN></DIV><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=left><STRONG><SPAN style="FONT-FAMILY: Verdana">Where:</SPAN></STRONG><SPAN style="FONT-FAMILY: Verdana">&nbsp\; <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:place w:st="on"><st1:PlaceName w:st="on"><ST1:PLACE u1:st="on"><ST1:PLACENAME u1:st="on">Western</ST1:PLACENAME> <st1:PlaceName w:st="on">International</st1:PlaceName> <st1:PlaceType w:st="on">University</st1:PlaceType></ST1:PLACE><o:p></o:p></SPAN></P></st1:PlaceName></st1:place><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=left><STRONG><SPAN style="COLOR: black\; FONT-FAMILY: Verdana"><ST1:PLACE u1:st="on"><ST1:PLACENAME u1:st="on"></ST1:PLACENAME></ST1:PLACE>Time:</SPAN></STRONG><SPAN style="COLOR: black\; FONT-FAMILY: Verdana">&nbsp\;7:30am-10:00am\; 7:30-8:00 - Registration and Breakfast\; 8:00-10:00 - Workshop</SPAN><SPAN style="FONT-FAMILY: Verdana"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=left><STRONG><SPAN style="COLOR: black\; FONT-FAMILY: Verdana">Cost:</SPAN></STRONG><SPAN style="COLOR: black\; FONT-FAMILY: Verdana">&nbsp\;Members&nbsp\;$20\; Non-Members $75 (Day of event - Members $25\, Non-Members $85)</SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=left><o:p>&nbsp\;</o:p></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=center><o:p></o:p><FONT size=2><STRONG><FONT color=#ff8000><FONT face=Verdana size=4>Tools. Training. Success.</FONT></FONT></STRONG></FONT></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=center><FONT face=Verdana color=#000000><SPAN style="FONT-FAMILY: 'Trebuchet MS'\; mso-bidi-font-family: Arial"><STRONG><FONT size=4></FONT></STRONG></SPAN>&nbsp\;</P></FONT><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=center>&nbsp\;</P><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=center>&nbsp\;</P><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=center><FONT size=2><STRONG><FONT color=#ff8000 size=4><A dataFld=0:0 href="http://www.marketingwithaflair.com/"><IMG alt="" src="http://members.scottsdalechamber.com/sbaweb/images/imgs/RobinDCook.jpg" border=0></A></FONT></STRONG></FONT></P><P class=MsoNormal style="MARGIN: 0in 0in 0pt" align=center><FONT size=2></P><P align=center><FONT color=#ff8040></FONT></P><FONT color=#400040><P align=left><FONT color=#400040><STRONG>About our Presenter:</STRONG></FONT></P><P align=left><SPAN style="FONT-SIZE: 10pt\; FONT-FAMILY: Arial\; mso-fareast-font-family: 'Times New Roman'\; mso-ansi-language: EN-US\; mso-fareast-language: EN-US\; mso-bidi-language: AR-SA"><FONT face=Verdana color=#400040>Robin D. Cook is an award-winning marketing and public relations expert. As owner of one of <st1:place w:st="on"><st1:State w:st="on">Arizona</st1:State></st1:place>’s most prestigious marketing firms\, Marketing with a Flair\, Robin has been offering her clients innovative solutions and measurable results for years.</FONT> </SPAN></P><P align=center><FONT color=#ff8040>&nbsp\;</P><P align=center><U><FONT color=#ff8000><STRONG>PRESENTED BY:</STRONG></FONT></U></P><P align=center><U><FONT color=#ff8000><A dataFld=0:0 href="http://fasturtle.com/"><STRONG></STRONG></A></FONT></U></P><P align=center><U><A dataFld=0:0 title="" style="COLOR: blue\; TEXT-DECORATION: underline" href="http://www.reliablebackgroundscreening.com/" target=_self></A></U></P><P align=center><FONT color=#000000 size=2><A dataFld=0:0 href="http://www.reliablebackgroundscreening.com/"></A></FONT></P><FONT color=#000000 size=2><SPAN style="FONT-SIZE: 10pt\; FONT-FAMILY: 'Verdana'\,'sans-serif'"><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT face=Calibri size=3><STRONG><A dataFld=0:0 href="http://www.clarkhill.com/"><IMG alt="" src="http://members.scottsdalechamber.com/sbaweb/images/imgs/ClarkeHill.jpg" border=0></A></STRONG></FONT></SPAN></FONT></FONT></FONT><FONT face=Verdana color=#ff8040></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><SPAN style="FONT-FAMILY: 'Verdana'\,'sans-serif'"><FONT size=3><FONT color=#000000><A href="http://www.clarkhill.com/"><STRONG>Clark Hill PLC</STRONG></A> is a full-service&nbsp\;law firm that&nbsp\;offers an unmatched depth of integrated resources\, talented attorneys and other professionals who can anticipate and respond to the ever-changing business needs and challenges of our clients. </FONT></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><SPAN style="FONT-FAMILY: 'Verdana'\,'sans-serif'"><FONT size=3><FONT color=#000000>Our clients expect more from us\, and our people deliver. We understand our clients’ businesses\, their industries\, their challenges and their opportunities\, and provide outstanding&nbsp\;counsel that fits each client’s individual needs and situation. </FONT></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><SPAN style="FONT-FAMILY: 'Verdana'\,'sans-serif'"><FONT size=3><FONT color=#000000>Since 1890\, we have represented a diverse range of clients ranging from individuals and new entities to Fortune 500 corporations. Whatever the size or the complexity of the issue at hand\, our clients know they can count on more from Clark Hill.<o:p></o:p></FONT></FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt">&nbsp\;</P><P class=MsoNormal style="MARGIN: 0in 0in 10pt">2009 Business Smartz Workshop&nbsp\;Series&nbsp\;Sponsored by:</FONT></P><P align=center><A dataFld=0:0 href="http://www.azcentral.com/"><IMG alt="" src="http://members.scottsdalechamber.com/sbaweb/images/imgs/ScottsdaleRepublicAZRep.jpg" border=0><FONT color=#ff8040></FONT></A></P><P align=center><FONT color=#ff8040>and</FONT></P><P align=center><A dataFld=0:0 href="http://www.wintu.edu/"><IMG alt="" src="http://members.scottsdalechamber.com/sbaweb/images/imgs/WIULogo.jpg" border=0></A></P></FONT></FONT><FONT size=2><FONT face=Verdana><STRONG><FONT color=#ff8040></FONT></STRONG></DIV></FONT><P align=center><FONT face=Verdana color=#ff8040></FONT>&nbsp\;</P></FONT>
LOCATION:Western International University
UID:e.1953.1109
SEQUENCE:3
DTSTAMP:20260523T213646Z
URL:https://business.scottsdalechamber.com/events/details/business-smartz-educational-workshop-04-22-2009-1109
END:VEVENT

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