Who are the big elephants (large customers) in your market? How do you bring them home? \; \; Author and national speaker Steve Kaplin will be in our city in October to share ideas on how to win and keep big customers. This two hour presentation is packed with personal stories that really drive home the critical points of succeeding in "elephant land". \; Enjoy an entertaining power point presentation featuring slides of Nellie the Hollywood elephant illustrating the key points behind Steve's message that any company can get the large customer. \; Steve Kaplan has made a career of shepherding businesses to success and helping others do the same. Turning SCA\, a basement operation\, into a $250 million\, 1\,300-employee marketing company spanning 29 countries was only the beginning. Over the past 20 years\, he has advised more than 100 businesses of all sizes and industries restructure themselves\, increase their sales by getting big customers\, get funding\, improve efficiency\, boost morale\, expand into new markets\, and evaluate exit strategies. Recently he has been the managing partner in a company specializing in providing equity and operating advice to businesses. \; Business Smartz Workshops invites industry experts to train our membership for free in sales and marketing every 2nd &\; 4th Wednesday from 8-10am. The \; |
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LOCATION:Scottdale Area Chamber Boardroom 2nd Floor UID:e.1953.1066 SEQUENCE:3 DTSTAMP:20260525T093352Z URL:https://business.scottsdalechamber.com/events/details/business-smartz-workshop-10-26-2005-1066 END:VEVENT END:VCALENDAR