BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20121204T170000Z
DTEND:20121204T210000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Fasturtle Presents: Interactive Marketing Made Simple - Tools for Marketing Your Small Business
DESCRIPTION:Interactive Marketing Made Simple - Tools for Marketing Your Small BusinessIn just a few short hours\, this information-packed seminar will review the essential strategies and best practices a business or organization should understand to successfully get started with email marketing\, social media marketing\, and search engine optimization.  Participants will have plenty of time to ask questions\, share experiences\, and network with peers. And they’ll leave with real-world insights and knowledge that they can put to work immediately\, to help their business succeed. 3 Keys to Email Marketing (10am - 10:45am)\nThe do’s and don’ts of email marketing.Creating email campaign strategies that are effective for your business.Interpreting email campaign results (open-rates\, bounce-rates\, click-thru rates\, etc.).\nUsing Video in Email (10:50am - 11:30am)\nUploading and linking videos within an emailCustom landing pages provide control over your branding and the user experience.Increasing engagement\, click-through rates\, and return. Social Media Marketing (12:30pm - 1:15pm)  How to grow your Social NetworksDealing with positive and negative feedbackUsing Email Marketing and Social Media Marketing together Search Engine Optimization (1:20pm - 2:00pm)         The best organic (unpaid) search engine optimization techniques for getting top rankings.The strategies necessary to drive qualified visitors to the website.How to “out-rank” your competition.When: Tuesday\, December 4\, 2012 from 10:00 AM to 2:00 PM MST (Break for lunch 11:30 - 12:30)Where: ASU Skysong\, 1475 North Scottsdale Road\, Scottsdale\, AZ 85257Contact: Cait Blanton\, Fasturtlecait.blanton@fasturtle.com480-348-0467CLICK HERE TO REGISTER
X-ALT-DESC;FMTTYPE=text/html:<P align=center><FONT face=Arial><IMG border=0 alt="" src="http://members.scottsdalechamber.com/sbaweb/images/IMGS/CCFT.jpg"></FONT></P><FONT color=#0000ff size=5 face=Arial><P style="LINE-HEIGHT: normal\; MARGIN: 0in 0in 10pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-outline-level: 1" class=MsoNormal align=left><SPAN><STRONG><FONT color=#008000>Interactive Marketing Made Simple - Tools for Marketing Your Small Business</FONT></STRONG></SPAN></P><P style="LINE-HEIGHT: normal\; MARGIN: 0in 0in 10pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-outline-level: 1" class=MsoNormal align=left><SPAN><SPAN style="FONT-FAMILY: 'Calibri'\,'sans-serif'\; FONT-SIZE: 10pt\; mso-fareast-font-family: Calibri\; mso-fareast-theme-font: minor-latin\; mso-ansi-language: EN-US\; mso-fareast-language: EN-US\; mso-bidi-language: AR-SA"><FONT color=#000000><FONT face=Arial>In just a few short hours\, this information-packed seminar will review the essential strategies and best practices a business or organization should understand to successfully get started with email marketing\, social media marketing\, and search engine optimization.&nbsp\; </FONT></P><P style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto" class=MsoNormal align=left><SPAN style="FONT-SIZE: 10pt"><FONT face=Arial>Participants will have plenty of time to ask questions\, share experiences\, and network with peers. And they’ll leave with real-world insights and knowledge that they can put to work immediately\, to help their business succeed.</FONT></SPAN></P><P style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto" class=MsoNormal align=left><SPAN style="FONT-SIZE: 10pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN>&nbsp\;</P></FONT></SPAN></SPAN><FONT color=#000000><SPAN><P style="MARGIN: 0in 0in 0pt" class=MsoNormal align=left><SPAN><STRONG>3 Keys to Email Marketing</STRONG> <FONT size=2>(10am - 10:45am)<BR></P></FONT></SPAN><UL type=disc><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l1 level1 lfo1\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">The do’s and don’ts of email marketing.<o:p></o:p></SPAN></DIV><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l1 level1 lfo1\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">Creating email campaign strategies that are effective for your business.<o:p></o:p></SPAN></DIV><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l1 level1 lfo1\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">Interpreting email campaign results (open-rates\, bounce-rates\, click-thru rates\, etc.).<o:p></o:p></SPAN></DIV></LI></UL><SPAN><P style="MARGIN: 0in 0in 0pt" class=MsoNormal align=left><BR><STRONG>Using Video in Email</STRONG> <FONT size=2>(10:50am - 11:30am)<BR></P></FONT></SPAN><UL type=disc><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l2 level1 lfo2\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">Uploading and linking videos within an email<o:p></o:p></SPAN></DIV><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l2 level1 lfo2\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">Custom landing pages provide control over your branding and the user experience.<o:p></o:p></SPAN></DIV><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l2 level1 lfo2\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">Increasing engagement\, click-through rates\, and return.<o:p></o:p></SPAN></DIV></LI></UL><P style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto" class=MsoNormal align=left><SPAN style="FONT-SIZE: 10pt">&nbsp\;<o:p></o:p></SPAN></P><P style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto" class=MsoNormal align=left><SPAN><STRONG>Social Media Marketing </STRONG><FONT size=2>(12:30pm - 1:15pm)&nbsp\; <o:p></o:p></FONT></SPAN></P><UL type=disc><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l0 level1 lfo3\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">How to grow your Social Networks<o:p></o:p></SPAN></DIV><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l0 level1 lfo3\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">Dealing with positive and negative feedback<o:p></o:p></SPAN></DIV><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l0 level1 lfo3\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">Using Email Marketing and Social Media Marketing together<o:p></o:p></SPAN></DIV></LI></UL><P style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto" class=MsoNormal align=left><SPAN style="FONT-SIZE: 10pt">&nbsp\;<o:p></o:p></SPAN></P><P style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto" class=MsoNormal align=left><SPAN><STRONG>Search Engine Optimization</STRONG> <FONT size=2>(1:20pm - 2:00pm)</FONT>&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;<o:p></o:p></SPAN></P><UL type=disc><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l3 level1 lfo4\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">The best organic (unpaid) search engine optimization techniques for getting top rankings.<o:p></o:p></SPAN></DIV><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l3 level1 lfo4\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">The strategies necessary to drive qualified visitors to the website.<o:p></o:p></SPAN></DIV><LI style="MARGIN: 0in 0in 0pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l3 level1 lfo4\; tab-stops: list .5in" class=MsoNormal><DIV align=left><SPAN style="FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'">How to “out-rank” your competition.<o:p></o:p></SPAN></DIV></LI></UL></SPAN></FONT></FONT><FONT color=#0000ff size=5><FONT size=2><H3 style="MARGIN: 10pt 0in 0pt" align=left><SPAN style="FONT-FAMILY: 'Calibri'\,'sans-serif'\; COLOR: windowtext\; FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'"><FONT face=Arial>When: </FONT></SPAN><SPAN style="FONT-FAMILY: 'Calibri'\,'sans-serif'\; FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial>Tuesday\, December 4\, 2012 from 10:00 AM to 2:00 PM MST (Break for lunch 11:30 - 12:30)<o:p></o:p></FONT></FONT></SPAN></H3><H3 style="MARGIN: 10pt 0in 0pt" align=left><SPAN style="FONT-FAMILY: 'Calibri'\,'sans-serif'\; COLOR: windowtext\; FONT-SIZE: 10pt\; mso-fareast-font-family: 'Times New Roman'"><FONT face=Arial>Where: </FONT></SPAN><SPAN class=cc-var><SPAN style="FONT-SIZE: 10pt"><FONT color=#000000 face=Arial>ASU Skysong\, </FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><SPAN class=cc-var>1475 North Scottsdale Road\, </SPAN><SPAN class=cc-var>Scottsdale\, AZ 85257</SPAN></FONT></FONT></SPAN></H3><H3 style="MARGIN: 10pt 0in 0pt" align=left><SPAN style="FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><SPAN class=cc-var>Contact: Cait Blanton\, Fasturtle</SPAN></FONT></FONT></SPAN></H3><H3 style="MARGIN: 10pt 0in 0pt" align=left><SPAN style="FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><SPAN class=cc-var><A href="mailto:cait.blanton@fasturtle.com">cait.blanton@fasturtle.com</A></SPAN></FONT></FONT></SPAN></H3><H3 style="MARGIN: 10pt 0in 0pt" align=left><SPAN style="FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><SPAN class=cc-var>480-348-0467</SPAN></FONT></FONT></SPAN></H3><H3 align=left><SPAN class=cc-var title=""></SPAN></FONT></FONT><FONT color=#0000ff size=5 face=Arial><A style="COLOR: blue\; TEXT-DECORATION: underline" title="" dataFld=0:0 href="http://events.r20.constantcontact.com/register/event?oeidk=a07e6glwjvs2f386395&amp\;llr=zuaat4bab" target=_self>CLICK HERE TO REGISTER</A></FONT></H3><P align=left><FONT face=Arial></FONT>&nbsp\;</P>
LOCATION:ASU Skysong
UID:e.1953.1288
SEQUENCE:3
DTSTAMP:20260418T155806Z
URL:https://business.scottsdalechamber.com/events/details/fasturtle-presents-interactive-marketing-made-simple-tools-for-marketing-your-small-business-12-04-2012-1288
END:VEVENT

END:VCALENDAR
