BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20101216T143000Z DTEND:20101217T010000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:What's all this talk about "MOBILE"? DESCRIPTION:Join us for a powerful\, proactive\, practical and provocative 45-minute informative session with David Sonkin (President of Scottsdale based Mobile Caviar). Your business is already mobile\, but are you in control of your brand and your message? Who is the mobile consumer\, where are they coming from\, what are their expectations and how are you able to capitalize on the opportunities they present?\n\nIn this brief\, fast-paced session\, you will get a crystal clear overview of the four primary veins of mobile consumer traffic. David Sonkin\, President of Scottsdale-based Mobile Caviar will give us a plain-speak overview of why everyone is talking about mobile\, how it's already a part of your world\, and what you do and don't need to know to take advantage of it. There are FOUR convenient sessions this Thursday\, December 16th.7:30a\, 11:30a\, 2:30p\, 5:00pScottsdale Chamber Boardroom4725 N. Scottsdale Road\, Scottsdale 85251Space is limited - please RSVP now!RSVP to Mike Binder (mbinder@scottsdalechamber.com) or call 480-355-2715 and indicate the time of the session you wish to attend.\nBonus:Attendees will be entitled to an immediate and exclusive 15% discount on ANY of the Scottsdale Mobile\, marketing and advertising packages. __________________________________________________________________________ "Every single person will without question gain valuable insights which they can utilize to promote their own business."\n\n- David Sonkin\, Mobile Caviar\n__________________________________________________________________________\nShoppers are using smartphonesto get store discounts and to compare stores' loyalty programs.\nIn a study\, about 60% of respondents said they expect mobile applicationsto work as smoothly as or better than their computers.\nMore than half the people surveyed saidthey wouldn't revisit mobile sites after bad experiences.\n\n- USA TODAY\n__________________________________________________________________________\n\nA few interesting statistics:\n\n There are approximately 286 million cellular subscribers in the U.S.\n In April 2010\, over 31% of U.S. mobile users were accessing the web from their phone.\n By 2011\, 85% of all new mobile handsets will be able to access the mobile web.\n By 2013\, there will be 4.5 billion mobile users worldwide\, compared to a world population of about 7 billion. \n Usage will double within five years as mobile overtakes PCs as the most popular way to get on the web. \n 54% of users who researched online but bought offline used their mobile device to conduct their search.\n Over a half billion dollars is estimated to be spent on mobile advertising just in the U.S. in 2010.\n__________________________________________________________________________\n Why should you attend? \n"Mobile" is currently or soon will be on the marketing "to-do list" of every business\, large or small. \nBut what do you really need to know about this hotbed of communication and messaging? \nApps? Mobile web? Text messaging? iPhone? Android? Twitter? Facebook? \n\nWhere does it end? And for that matter\, where does it begin? X-ALT-DESC;FMTTYPE=text/html:

Join us for a \;powerful\, proactive\, practical and provocative 45-minute informative session with David Sonkin (President of Scottsdale based Mobile Caviar).

Your business is already mobile\, but are you in control of your brand and your message? \;

Who is the mobile consumer\, where are they coming from\, what are their expectations

and how are you able to capitalize on the opportunities they present?

In this brief\, fast-paced session\, you will get a crystal clear overview

of the four primary veins of mobile consumer traffic. \;

David Sonkin\, President of Scottsdale-based Mobile Caviar

will give us a plain-speak overview of why everyone is talking about mobile\,

how it's already a part of your world\, and what you do and don't need to know to take advantage of it. \;

There are FOUR convenient sessions this Thursday\, December 16th.

7:30a\, 11:30a\, 2:30p\, 5:00p

Scottsdale Chamber Boardroom

4725 N. Scottsdale Road\, Scottsdale 85251

Space is limited - please RSVP now!

RSVP to \;Mike Binder (mbinder@scottsdalechamber.com) \;or call 480-355-2715

and indicate the time of the session you wish to attend.

Bonus:

Attendees will be entitled to \; an immediate and exclusive 15% discount \; on ANY of the Scottsdale Mobile\, \; marketing and advertising packages.

\;__________________________________________________________________________

"Every single person will without question gain valuable insights

which they can utilize to promote their own business."

- David Sonkin\, Mobile Caviar

__________________________________________________________________________

Shoppers are using smartphones

to get store discounts and to compare stores' loyalty programs.

In a study\, about 60% of respondents said they expect mobile applications

to work as smoothly as or better than their computers.

More than half the people surveyed said

they wouldn't revisit mobile sites after bad experiences.

- USA TODAY

__________________________________________________________________________

A few interesting statistics:

\; There are approximately 286 million cellular subscribers in the U.S.
\; In April 2010\, over 31% of U.S. mobile users were accessing the web from their phone.
\; By 2011\, 85% of all new mobile handsets will be able to access the mobile web.
\; By 2013\, there will be 4.5 billion mobile users worldwide\, compared to a world population of about 7 billion. \;
\; Usage will double within five years as mobile overtakes PCs as the most popular way to get on the web. \;
\; 54% of users who researched online but bought offline used their mobile device to conduct their search.
\; Over a half billion dollars is estimated to be spent on mobile advertising just in the U.S. in 2010.

__________________________________________________________________________

Why should you attend? \;

"Mobile" is currently or soon will be on the marketing "to-do list" of every business\, large or small. \;

But what do you really need to know about this hotbed of communication and messaging? \;

Apps? \; Mobile web? \; Text messaging? \; iPhone? \; Android? \; Twitter? \; Facebook? \;

Where does it end? \; And for that matter\, where does it begin?

LOCATION:Scottsdale Area Chamber of Commerce UID:e.1953.1260 SEQUENCE:3 DTSTAMP:20260421T183536Z URL:https://business.scottsdalechamber.com/events/details/what-s-all-this-talk-about-mobile-12-16-2010-1260 END:VEVENT END:VCALENDAR