Friday Forum - Social Media 101

Social Media 101:

Eric Olsen, owner of Fasturtle, will be presenting Social Media 101; social media marketing for small business success. This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts.  You?ve thought about what social networks to use for your business or nonprofit, and you?re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks ? Facebook, Twitter, LinkedIn, Pinterest, and Google+. We?ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don?ts of each channel. You?ll also get tips on how to tell if your social media activity is working.
Core concepts introduced include:

• A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
• Why social media & email marketing must be used together
• Within each network:

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