Social Media Training: Define Your Social Media Strategy

“Social Media Training:

Define Your Social Media Strategy”

Announcing an exciting training program exclusive for our members who are looking for a better understanding of Web 2.0 and Social Media.

Social Media expert, Dave Cooke has developed a “plan of action” curriculum ideally suited for our proactive Scottsdale Area Chamber members.

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 “I truly enjoyed the SCOC/David Cooke Social Media Class.  The first day was an amazing wealth of information.  I felt that each week, we had an opportunity to come back, share our successes and our challenges, and our class became both a support and resource group for each other.  We had the opportunity to shape the class in a way that best fit our needs while still learning new information.  I’m a technophobe, and after Dave’s class I just went and bought a Blackberry this weekend so I can ‘stay relevant’ in the Social Media world.  I would recommend this class for anyone who thinks their business should be making more money or thinks they should promote themselves further.” 

Michelle Weiss, Director of Business Development, AnswerNow, Inc.

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Not only will you plan a social media strategy specific to your business, this workshop enables you to take your process one step further by developing a marketing program based on the clear definitions provided through our workbook exercises. Participants walk away with the tools to create a marketing plan that includes: a clear branding message, focused marketing channels, defined target markets, a conversational strategy, and an implementation program using the right tools.

This workshop program eliminates the mystery of social media and empowers participants to understand AND engage in implementing a strategy that tackles this popular and powerful frontier.

Components of this program:

u Dave Cooke’s “Social Media Planner”, a workbook specifically designed to help you assess your business and organize your strategy for an effective social media marketing engagement. This workbook walks you through the five success factors, positioning your business in proper planning perspective as it relates to social media marketing. The exercises assist you as you prepare and organize your social media marketing strategy, resulting in a more effective planning application of the tools and strategy to capture your goals and objectives.

u Our process is hands-on and collaborative. Our group-learning forum initiates a process that empowers you with an understanding of social media and your business. The participation of the group members, enable you to discover the current opportunities in the social media environment that are an ideal support to your business growth and development.

This program features four two-hour workshop sessions:

Session 1 – September 18: Branding and Reputation Management

This session provides a direct emphasis on your business branding efforts and how to successfully define your reputation with your customers, your market, and your industry.

Session 2 – September 25: Marketing and Listening

How is your marketing plan working for you? This session focuses on the marketing activities you are currently using and how your efforts and costs are supporting the continuing growth of your business.

Session 3 – October 9: Prospecting and Assessment Results

What are your results from prospecting? Is there a more profitable method of bringing you the results you want? This session enables participants to gather information from the five assessments. You are now able to identify the strategic needs and marketing opportunities ideally suited to your business!

Session 4 – October 16: Finalizing the Plan

You now understand your keys to success. This session completes your knowledge base, providing you with the tools to identify your process and activities to develop and design the finishing components of your social media marketing strategy.

Program Cost: $249

Dave Cooke “The Sales Cooke”

Dave Cooke, nationally recognized media guru and founder of Strategic Resource Group LLC, leverages over 25 years of creating profitable “selling” strategies to transform companies and their revenue engines. Popularly referred to as “The Sales Cooke”, Dave proactively addresses the changing business environment by bringing focus to authentic interaction—creating dynamic customer engagement through relationship building and meaningful problem solving. His toolbox contains solid, proven, traditional, face-to-face solutions, plus all the new Web 2.0 tools available today including, Podcasting, Twitter, Social Networking, Blogging, Video and more.