Credit Union West Appoints Sonya Watkins to Board of Directors

 
 

 
 Media Contact
Ryan O’Connor
602.631.3212 
ryan.oconnor@cuwest.org
 
 Feb 10, 2026 
 
 FOR IMMEDIATE RELEASE
 
 Credit Union West Appoints Sonya Watkins to Board of Directors
 
 Glendale, AZ — Credit Union West announced the appointment of Sonya Watkins, Director of Recruiting Services at Humanidei, as an associate board member to its Board of Directors. Watkins brings nearly three decades of experience across retail banking and credit unions, along with a proven record of strengthening teams, advancing service excellence, and leading with integrity. 

Throughout her career, Watkins has focused on improving service delivery and helping individuals build financial confidence through education and support. Her experience spans branch operations through executive leadership, giving her a comprehensive understanding of how financial institutions grow, and how people thrive within them. 

“Sonya embodies the heart of the credit union movement,” said Karen Roch, President and CEO of Credit Union West. “Her commitment to developing people, fostering inclusive workplaces, and leading with purpose will be an incredible asset to our Board and to the communities we serve.” 

Watkins is especially passionate about creating environments where the credit union philosophy of People Helping People comes to life – ensuring employees feel supported, members feel empowered, and organizations remain rooted in service. 

“I’m honored to join the Credit Union West Board,” Watkins said. “This organization’s deep commitment to community, individual empowerment, and financial well-being resonates strongly with me, and I look forward to supporting its continued impact across Arizona.” 

As a member of the Board of Directors, Watkins will help guide Credit Union West’s long-term strategy and governance, supporting the organization’s commitment to serving members and expanding access to financial opportunities. 
 
About Credit Union West 

The Credit Union West tradition had the honor of beginning in 1951 as Luke Federal Credit Union. Originally located on Luke Air Force Base, the organization’s mission was to enhance the lives of military members and their families through being a trusted provider of financial services. Today, Credit Union West embraces the same commitment to the military and now has expanded to include all who live, work or worship in Maricopa, Pima, Pinal, Yavapai, Yuma, Mohave, Coconino, Cochise, Navajo, Apache, and Gila counties. Credit Union West serves nearly 95,000 members with more than $1.3 billion in assets. The credit union’s core principles have guided its decisions, which in turn has ensured integrity and trusted member service. Federally insured by the NCUA. Learn more at www.cuwest.org