News
Maximizing Marketing on a Budget: A Strategic Approach to Cost-Effective Growth
Building a marketing plan that delivers great results without draining your business budget is an art form. Every entrepreneur dreams of seeing their brand gain traction, attract loyal customers, and grow steadily, all while keeping costs in check. The good news is, achieving this balance isn’t as elusive as it may seem. With the right approach, it’s possible to create a marketing strategy that maximizes impact and minimizes expenses. By focusing on creative, resourceful tactics that yield high returns,
Pima Federal Credit Union Provides $10,000 in Education Awards
Tucson, Arizona – July 24, 2025 – Pima Federal Credit Union (Pima Federal) is proud to announce that $10,000 in scholarships has been awarded to five outstanding high school graduates through the credit union’s 2025 Education Award Program. Each recipient received $2,000 to help ease the financial burden of pursuing higher education this fall. Jennifer Overpeck, Pima Federal’s Vice President of Marketing, shared, “The 2025 Pima Federal Education Award winners are incredibly impressive individuals!
SRP & AZ Dept of Forestry & Fire Management Sign 5 Year Commitment for Continued Forest Restoration
SRP and the Arizona Department of Forestry and Fire Management (DFFM) extended their commitment to partner on strategic forest thinning projects through 2030. The Memorandum of Understanding sets the foundation for the utility and state agency to cooperatively plan, fund, and implement forest thinning projects. The Good Neighbor Authority (GNA) allows DFFM to partner with the U.S. Forest Service (USFS) to conduct forest restoration projects on national forest system lands. This partnership helps
Working Smarter: How To Get The Most Out Of Your Smartphone At Work
Working smarter: How to get the most out of your smartphone at work I’ll be the first to admit it—my smartphone is always within arm’s reach. Whether I’m answering emails, jumping into a Teams call, or quickly checking the news, it’s a constant companion. But as helpful as it can be, a smartphone can easily chip away at productivity. The good news? With a few simple settings—and a little intention—we can turn our phones from a source of distraction into a powerful tool for getting things done.The
Vitalant Researchers Named Top Scholars
Two Vitalant Research Institute leaders recently earned recognition from ScholarGPS, an online analytics platform ranking scholars, research institutions, universities and academic programs.Tuesday, July 1, 2025Brian Custer, Ph.D., M.P.H. and Michael Busch, M.D., Ph.D. have achieved the prestigious "Highly Ranked Scholars – Lifetime" designation from ScholarGPS, placing them in the top 0.05% of all scholars globally based on their career-long contributions. This exceptional recognition highlights their
Fixed ALPR Camera Solutions and Next-Gen AI Advancements to Expand Real-Time Public Safety Ecosystem
Axon Announces New Fixed ALPR Camera Solutions and Next-Gen AI Advancements to Expand Real-Time Public Safety Ecosystem Axon and Ring Partner to Transform Community Collaboration in Public Safety SCOTTSDALE, AZ — Axon (Nasdaq: AXON) announced a major expansion of its real-time network and public safety ecosystem, introducing new technologies, AI tools, and partnerships designed to help agencies respond faster, solve more crime, and build stronger community connections. As crime rates strain local
Scales and Ales: PHX Beer Co Partners for Wild Wildlife Education Night
FOR RELEASE August 1st, 2025Scales and Ales: PHX Beer Co Partners forWild Wildlife Education NightExpert Bryan Hughes of Rattlesnake Solutions to Dispel Myths and Showcase Live SnakesSCOTTSDALE, AZ – Desert Foothills Land Trust, in partnership with PHX Beer Co, will host an educational presentation titled "Rattlesnakes: Fact and Fiction" on Tuesday, August 27th from 6:00 to 8:00 PM at PHX Beer Co (8300 Hayden Rd, Scottsdale, AZ 85258). The free, family-friendly event will feature Bryan Hughes, owner and
Up to 18,000 AZ Blue Medicaid Members May Now Receive Care at Home
Up to 18,000 AZ Blue Medicaid Members May Now Receive Care at Home AZ Blue is bringing in the Nest Health team to serve families in Maricopa and Mohave counties. Many families do not have easy access to care. Some may not have a car, live near a clinic, or have help with their kids. This new in-home option helps better meet that need by bringing medical, mental, and social care to their door. “We want to help our members who do not have steady care or support,” said Dr. Heather Carter, Medicaid
APS Lineworkers and Power Plants Ready for Strong Summer Run
APS Lineworkers and Power Plants Ready for Strong Summer Run Summer 2025 is coming in hot and Arizona Public Service (APS) is ready to keep the energy flowing and air conditioners humming. Another potential record-breaking year for energy demand may be in sight, in addition to extreme weather. APS is prepared with sufficient power supply, upgraded electrical equipment and emergency response plans to keep customers cool and connected. “When the summer heat sets in, the APS energy grid doesn’t break a
Bridges, Not Silos: Rethinking How Departments Connect and Collaborate
In too many organizations, departments exist like neighboring countries with different currencies, accents, and customs. They’re supposed to work toward a shared mission, but often, they communicate only when absolutely necessary—and sometimes, not even then. Projects stall in limbo, messages get lost in translation, and teams retreat into their comfort zones rather than engage across functional lines. What's required isn’t more meetings or longer email threads—it’s a cultural shift built on respect,
Credit Union West Celebrates New Lake Pleasant Branch with Grand Opening Event and Charity Donation
Media ContactRyan O’Connor602.631.3212 ryan.oconnor@cuwest.org Jun 26, 2025 FOR IMMEDIATE RELEASE Credit Union West Celebrates New Lake Pleasant Branch with Grand Opening Event and Charity Donation Peoria, AZ — Credit Union West celebrated their new branch in Peoria with a grand opening and ribbon cutting event. The event brought together members of the community including the Peoria and Glendale Chambers of Commerce and local non-profit organizations. To kick off the festivities, the
Monsoon-Proofing Your Tech: Smart Safeguards for Arizona Homes and Small Businesses
In Arizona, monsoon season doesn't just bring dust and downpours; it poses a serious threat to the technology our homes and businesses rely on every day. And while we tend to think about weatherproofing in terms of windows and roofs, your business and home electronics may be the most vulnerable assets of all. Power surges caused by lightning strikes or grid disruptions are one of the top culprits in damaging sensitive equipment. For small businesses, that could mean more than just replacing a modem, it
Zen Vitality Celebrates Grand Opening with Ribbon Cutting in Scottsdale
FOR IMMEDIATE RELEASEZen Vitality Celebrates Grand Opening with Ribbon Cutting in ScottsdaleInnovative Wellness Center Offers Sanctuary of Healing and RejuvenationScottsdale, AZ —Zen Vitality, Scottsdale’s newest destination for holistic wellness, celebrated its official grand opening with a ribbon-cutting ceremony on June 11, 2025, alongside members of the Scottsdale Area Chamber of Commerce. Founded by valley native and wellness visionary Sean Ballew, Zen Vitality brings a fresh approach to health,
Nationwide Rises Three Spots on Fortune 500 List
Nationwide rises three spots on Fortune 500 listNationwide followed up four consecutive record years of sales by moving up three spots to #72 on the 2025 Fortune 500 list and remains one of the top 10 largest insurance companies. The Chief Financial Officer of the insurance and financial services giant attributes the ascension to delivering a unique set of competitive advantages and solutions that help customers protect their future, while accelerating growth, earnings and capital position. “As we value
A Real-World Playbook for Small Business Recovery
The recent years haven’t exactly rolled out the red carpet for small business owners. With economic whiplash, disrupted supply chains, shifting consumer behavior, and an ever-evolving digital landscape, staying afloat—let alone rebuilding—has become a high-wire act. But while the tides have been punishing, resilience isn’t rare among those who keep storefronts open and dreams alive. What matters now isn’t just recovery, but how to rebuild with staying power. This is a grounded guide to help small business
Boost Your Trade Show Impact with Smart Tech Solutions
Trade shows bring together brands eager to make impactful connections. Digital tools elevate these interactions, shifting marketing efforts toward more engaging and memorable experiences. Technology enables businesses to captivate audiences with creative approaches that leave a lasting impression. These innovations amplify brand presence while cultivating deeper connections with potential clients. The result is a stronger foundation for ongoing collaboration and trust.Amplifying Trade Show Impact with VR
Arizona Matchmakers Alliance Advocates for Business Ethics
FOR IMMEDIATE RELEASE SparkOffline Launches Exclusive Arizona Alliance for Matchmakers, Invites Local Businesses to Join Be part of redefining matchmaking in Arizona – join the Alliance today! Scottsdale, AZ – SparkOfflineis excited to announce the launch of the Arizona Matchmaking Alliance, an exclusive new initiative aimed at supporting and uniting matchmaking professionals across the state. This collaborative network provides matchmakers with unique growth opportunities, exclusive brand
How to Reimagine Your Small Business in the Digital Age
In today's digital age, small businesses navigate a landscape full of challenges and potential. Embracing digital transformation opens doors to new ways of operating and engaging with customers in a constantly shifting environment. Strategic initiatives can streamline processes and strengthen operations, leading to growth in unexpected areas. Adopting these innovations isn't just a way to keep up, but a chance to rethink how a business thrives. This helpful and informative guide will explore key
Next-Level Hustle: How Women Entrepreneurs Supercharge Success with Adobe Acrobat
As we celebrate Women's Small Business Month this October, it’s important to highlight the innovative tools that help women entrepreneurs streamline their operations and drive growth. Adobe Acrobat offers a powerful suite of features designed to increase efficiency, simplify document handling, improve team collaboration, and streamline key business tasks. For women business owners looking to save time and focus on scaling their ventures, these solutions can be a game-changer in today’s fast-moving
Transform Your Small Business Marketing Strategies Using AI
In today’s digital landscape, small businesses must leverage cutting-edge technology to remain competitive and connect with their audience. Among the most impactful tools are those powered by Artificial Intelligence (AI), offering the ability to predict customer behaviors, streamline tasks, and craft engaging content effortlessly. This isn’t a glimpse into the future; it’s the present-day reality of AI-driven marketing. In this article, we’ll uncover how AI tools can elevate your marketing
Overcoming Business Hurdles: Mastering Tough Decisions for Future Growth
Empower your business by joining the Scottsdale Area Chamber of Commerce. Gain access to influential leaders, robust advocacy, and comprehensive business education to drive your success in the Scottsdale area. When business takes a downturn, it’s important to stay grounded and proactive. By focusing on practical steps and clear strategies, you can navigate through these challenges effectively. This article outlines essential actions to take when facing tough times, helping you steer your business back on
From Dream to Reality: Steps to Launch a Thriving Startup for Young Visionaries
Every groundbreaking company starts with a single idea, a spark of innovation that stands out in a crowded market. For young entrepreneurs, the challenge isn’t just about having that eureka moment—it’s about turning that lightbulb idea into a flourishing business. The journey from concept to startup can be exhilarating yet daunting, filled with learning curves and critical decisions. But fear not! This comprehensive guide is your roadmap, offering actionable steps to help you bring your entrepreneurial
An Empowering Guide for Neurodivergent Business Minds
You are at the cusp of an exciting journey as a neurodivergent individual, standing on the precipice of entrepreneurial greatness. Your unique brain wiring is not just a feature of who you are; it's a potent tool that can propel you into the realm of successful business ownership. This guide is your roadmap to harnessing your distinct abilities and channeling them into a flourishing enterprise.Unleash Creative Genius in BusinessHarness Innate Creativity Your neurodivergent mind is a powerhouse of
Adobe Acrobat AI Assistant: All You Have to Do Is Ask Acrobat’s Generative AI Document & PDF Tool
Adobe Acrobat has long been an invaluable tool for business owners, entrepreneurs, and employees all over the world thanks to its wide array of PDF generation and editing tools. Now, Acrobat AI Assistant offers new benefits for businesses of all sizes. Acrobat AI Assistant’s revolutionary software can transform your business with its incredible features: Content Summarization and Insights: Long documents can be overwhelming to review, especially for busy entrepreneurs. The AI Assistant can
Boost Your Business: Smart Strategies for a Dynamic Online Presence
In today's dynamic marketplace, small businesses face unique challenges and opportunities. A key asset in navigating these waters is an effective website. It's not just a digital footprint; it's a tool for resilience and growth. This guide discusses vital strategies that empower small businesses to enhance their online presence, ensuring they remain robust and agile amidst uncertainty.Take Advantage of PDF Security Features Enhancing your business’s website by incorporating PDFs can fortify both your
How To Scale Your Company for Exponential Growth
Are you ready to take your business to new heights? Achieving remarkable growth requires strategic actions and a well-thought-out plan. And that’s why we’ve unveiled the key steps you need to propel your business toward unprecedented success. Let's get rolling!Secure Your Growth with the Right Team As your business expands, hiring additional staff or contractors becomes a pivotal step towards achieving your goals, necessitating the drafting of clear contracts for all new hires. These contracts
