News
Your Brand Has 50 Milliseconds to Make an Impression — Make Them Count
Customers decide whether to trust your business before they read a word of your copy. Research confirms that consumers make split-second visual judgments in just 50 milliseconds — and 90% of all information the brain processes is visual. For Scottsdale business owners competing across hospitality, real estate, healthcare, and the arts, that snap judgment happens every time someone encounters your social post, storefront sign, or email header. The question isn't whether design matters; it's whether yours
Supporting Global Brands with Scalable Marketing Execution
As businesses prepare for major launches and industry initiatives, the demands on internal teams increase quickly—often requiring coordination across content, design, sales materials, and marketing channels all at once. AZ Event Video recently had the opportunity to support MD Helicopters in preparation for a major industry initiative, stepping in as an extension of their marketing team to help execute across multiple touchpoints. Our team provided: • Email banners and digital display assets • Product
APS Shares Tips on Safety and Savings During Phoenix Heat Wave
APS Shares Tips on Safety and Savings During Early Phoenix Heat Wave PHOENIX – With the first day of spring upon us, parts of Arizona are already experiencing an unprecedented early heat wave. Temperatures have soared into the 90s in the Phoenix area and are threatening to hit triple digits. Recognizing that warmer temperatures can lead to increased energy usage and higher bills, Arizona Public Service (APS) offers reminders for customers to save and be prepared. Spring is typically a great time for a
Republic Services Supports Sustainable Communities Through 2026 National Neighborhood Promise Grants
News ReleasesRepublic Services Charitable Foundation Supports Sustainable Communities Through 2026 National Neighborhood Promise Grants Grants will help nonprofits drive revitalization and resilience in their communities PHOENIX, March 4, 2026 /PRNewswire/ -- The Republic Services Charitable Foundation and Republic Services, Inc. (NYSE: RSG) today announced recipients of the foundation's 2026 National Neighborhood Promise grants®. Fourteen nonprofit organizations will receive funding to support
HonorHealth First In Nation To Use New Handheld Robotics For Joint Replacement
FOR IMMEDIATE RELEASE Media Contact:Bill Baer602-469-0088bibaer@honorhealth.com HonorHealth first in nation to use new handheld robotics for joint replacement Scottsdale, Ariz. (March 9, 2026) – HonorHealth, a leading Valley-based nonprofit healthcare system serving more than five million people in the greater Phoenix area, today announced it is the first health system in the nation to perform joint replacement surgery using Stryker’s new Mako RPS
Kierland Commons Accelerates Leasing Momentum with Exciting Retail Additions
FOR IMMEDIATE RELEASE MEDIA CONTACTJammel SinghMarketing Manager, Kierland Commonsjammel.singh@macerich.com915.727.0228 Kierland Commons Accelerates Leasing Momentum with Exciting Retail AdditionsKiehl’s, Warby Parker, Beyond Yoga and More to Open This Year SCOTTSDALE, AZ., March 5, 2026 – Kierland Commons continues its strong leasing momentum in 2026 with the addition of three highly recognized brands and the relocation of a growing retailer.Kiehl’s Since
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Indivisible Surfaces Delivers Concrete Restoration & Coatings to Scottsdale Businesses
FOR IMMEDIATE RELEASE February 23, 2026For More Information: Indivisible Surfaces Lisa Garre, Executive Assistant (602) 354-1636lisa@indivisibles.comhttps://indivisibles.com/Indivisible Surfaces (under the Indivisible Hardwoods & Creative Customs umbrella) Brings High-Performance Concrete Restoration & Protective Coating Solutions to Scottsdale Commercial PropertiesAdvanced overlay systems deliver durability, visual impact, and minimal business disruptionScottsdale, AZ — Indivisible Surfaces is
AZ Blue Health Choice Team Expands Food Access for Families
What happens when a food pantry becomes a community hub for learning, cooking, and connection? A kitchen that does a lot more than cook Local First Arizona manages four community kitchens in Mesa, Phoenix, and Glendale, with two more under construction. Each kitchen combines food pantry services, nutrition education for kids and adults, and on-site community gardening. The goal is simple: make healthy food and cooking skills more accessible in food-insecure communities, especially for children learning
Cortexa Therapeutics Advances Target Validation as Phase 1b and Phase 2 Research Progress
FOR IMMEDIATE RELEASE Cortexa Therapeutics Advances Target Validation as Phase 1b and Phase 2 Research Progress Phoenix, Arizona – February 16, 2026 – Cortexa Therapeutics, Inc. today announced significant progress in its scientific validation roadmap, with Phase 1b and Phase 2 studies currently underway in collaboration with its contract research organization (CRO) partner in Scotland. These phases represent a critical advancement in validating Cortexa’s biological target and strengthening the
Desert Foothills Land Trust Celebrates 35 Years of Conservation Success with Fundraising Dinner
FOR IMMEDIATE RELEASE Desert Foothills Land Trust Celebrates 35 Years of Conservation Success with Fundraising Dinner CAREFREE, AZ — Desert Foothills Land Trust (DFLT) will mark its 35th anniversary with a special fundraising dinner on Earth Day, Wednesday, April 22, 2026, from 5:00 PM to 8:00 PM at the Sanderson Lincoln Pavilion in Carefree, Arizona. The milestone celebration honors more than three decades of conservation achievement, including the protection of over 1,100 acres of Sonoran Desert
Why Paper-Based Processes Hold Back Growing Local Businesses
Paper has history on its side, but in Scottsdale’s fast-moving small business community, it’s increasingly becoming a drag on efficiency, accuracy, and scalability. The true cost isn’t just the price of printer ink or file cabinets — it’s the silent operational friction that grows as a business grows. Before diving deeper, here’s a quick snapshot of what this article explores: How manual paperwork slows productivity and decision-making Ways paper-heavy workflows increase financial and compliance
AZ Blue Invested Over $6M in 2025: Inspiring Health, Hope, and Opportunity
In 2025, Blue Cross Blue Shield of Arizona (AZ Blue) poured more than $6 million back into communities across the state, supporting efforts to build a healthier, stronger Arizona. These reinvestments showed up where it mattered most – helping put food on the table for families facing hunger, funding scholarships to train the next generation of healthcare workers, and protecting communities during extreme heat – reaching neighborhoods, schools, and the everyday places people turn for help. “We believe
From Idea to Kitchen: Keeping Restaurant Startup Costs Low
Starting a restaurant doesn’t have to drain your life savings. The smartest restaurateurs build lean, iterate fast, and protect themselves from risk before spending big. When you’re launching, your structure matters as much as your menu. Many owners simplify setup by usingZenBusiness to form an LLC — a quick, affordable way to protect personal assets and stay compliant without hiring a costly attorney. TL;DR Test before investing — start with pop-ups, food stalls, or ghost kitchens. Keep your
Critical Early Investments That Drive Long-Term Business Growth
Launching your first business is exciting — and overwhelming. Between registering your company, finding your first customers, and managing day-to-day tasks, it’s easy to overlook critical investments that set the stage for long-term success. Here are the areas where smart spending early can create stability and growth momentum. 1. Foundational Business Tools Before diving into marketing or expansion, ensure your operational basics are covered: Business Banking: Separate personal and business
Maximizing Marketing on a Budget: A Strategic Approach to Cost-Effective Growth
Building a marketing plan that delivers great results without draining your business budget is an art form. Every entrepreneur dreams of seeing their brand gain traction, attract loyal customers, and grow steadily, all while keeping costs in check. The good news is, achieving this balance isn’t as elusive as it may seem. With the right approach, it’s possible to create a marketing strategy that maximizes impact and minimizes expenses. By focusing on creative, resourceful tactics that yield high returns,
Bridges, Not Silos: Rethinking How Departments Connect and Collaborate
In too many organizations, departments exist like neighboring countries with different currencies, accents, and customs. They’re supposed to work toward a shared mission, but often, they communicate only when absolutely necessary—and sometimes, not even then. Projects stall in limbo, messages get lost in translation, and teams retreat into their comfort zones rather than engage across functional lines. What's required isn’t more meetings or longer email threads—it’s a cultural shift built on respect,
A Real-World Playbook for Small Business Recovery
The recent years haven’t exactly rolled out the red carpet for small business owners. With economic whiplash, disrupted supply chains, shifting consumer behavior, and an ever-evolving digital landscape, staying afloat—let alone rebuilding—has become a high-wire act. But while the tides have been punishing, resilience isn’t rare among those who keep storefronts open and dreams alive. What matters now isn’t just recovery, but how to rebuild with staying power. This is a grounded guide to help small business
Boost Your Trade Show Impact with Smart Tech Solutions
Trade shows bring together brands eager to make impactful connections. Digital tools elevate these interactions, shifting marketing efforts toward more engaging and memorable experiences. Technology enables businesses to captivate audiences with creative approaches that leave a lasting impression. These innovations amplify brand presence while cultivating deeper connections with potential clients. The result is a stronger foundation for ongoing collaboration and trust.Amplifying Trade Show Impact with VR
How to Reimagine Your Small Business in the Digital Age
In today's digital age, small businesses navigate a landscape full of challenges and potential. Embracing digital transformation opens doors to new ways of operating and engaging with customers in a constantly shifting environment. Strategic initiatives can streamline processes and strengthen operations, leading to growth in unexpected areas. Adopting these innovations isn't just a way to keep up, but a chance to rethink how a business thrives. This helpful and informative guide will explore key
Next-Level Hustle: How Women Entrepreneurs Supercharge Success with Adobe Acrobat
As we celebrate Women's Small Business Month this October, it’s important to highlight the innovative tools that help women entrepreneurs streamline their operations and drive growth. Adobe Acrobat offers a powerful suite of features designed to increase efficiency, simplify document handling, improve team collaboration, and streamline key business tasks. For women business owners looking to save time and focus on scaling their ventures, these solutions can be a game-changer in today’s fast-moving
Transform Your Small Business Marketing Strategies Using AI
In today’s digital landscape, small businesses must leverage cutting-edge technology to remain competitive and connect with their audience. Among the most impactful tools are those powered by Artificial Intelligence (AI), offering the ability to predict customer behaviors, streamline tasks, and craft engaging content effortlessly. This isn’t a glimpse into the future; it’s the present-day reality of AI-driven marketing. In this article, we’ll uncover how AI tools can elevate your marketing
Overcoming Business Hurdles: Mastering Tough Decisions for Future Growth
Empower your business by joining the Scottsdale Area Chamber of Commerce. Gain access to influential leaders, robust advocacy, and comprehensive business education to drive your success in the Scottsdale area. When business takes a downturn, it’s important to stay grounded and proactive. By focusing on practical steps and clear strategies, you can navigate through these challenges effectively. This article outlines essential actions to take when facing tough times, helping you steer your business back on
From Dream to Reality: Steps to Launch a Thriving Startup for Young Visionaries
Every groundbreaking company starts with a single idea, a spark of innovation that stands out in a crowded market. For young entrepreneurs, the challenge isn’t just about having that eureka moment—it’s about turning that lightbulb idea into a flourishing business. The journey from concept to startup can be exhilarating yet daunting, filled with learning curves and critical decisions. But fear not! This comprehensive guide is your roadmap, offering actionable steps to help you bring your entrepreneurial
An Empowering Guide for Neurodivergent Business Minds
You are at the cusp of an exciting journey as a neurodivergent individual, standing on the precipice of entrepreneurial greatness. Your unique brain wiring is not just a feature of who you are; it's a potent tool that can propel you into the realm of successful business ownership. This guide is your roadmap to harnessing your distinct abilities and channeling them into a flourishing enterprise.Unleash Creative Genius in BusinessHarness Innate Creativity Your neurodivergent mind is a powerhouse of
Adobe Acrobat AI Assistant: All You Have to Do Is Ask Acrobat’s Generative AI Document & PDF Tool
Adobe Acrobat has long been an invaluable tool for business owners, entrepreneurs, and employees all over the world thanks to its wide array of PDF generation and editing tools. Now, Acrobat AI Assistant offers new benefits for businesses of all sizes. Acrobat AI Assistant’s revolutionary software can transform your business with its incredible features: Content Summarization and Insights: Long documents can be overwhelming to review, especially for busy entrepreneurs. The AI Assistant can
Boost Your Business: Smart Strategies for a Dynamic Online Presence
In today's dynamic marketplace, small businesses face unique challenges and opportunities. A key asset in navigating these waters is an effective website. It's not just a digital footprint; it's a tool for resilience and growth. This guide discusses vital strategies that empower small businesses to enhance their online presence, ensuring they remain robust and agile amidst uncertainty.Take Advantage of PDF Security Features Enhancing your business’s website by incorporating PDFs can fortify both your
