Scottsdale Scoop Launches January Giveaway Series to Increase Local Business Visibility

FOR IMMEDIATE RELEASE

Contact:
John Apolinar
Scottsdale Scoop
john@thescottsdalescoop.com
www.thescottsdalescoop.com

Scottsdale Scoop Launches January Giveaway Series
to Increase Local Business Visibility

Month-Long Initiative Connects 8,500+ Engaged Followers with Scottsdale's Best Local Businesses Through Daily Instagram Spotlights

SCOTTSDALE, AZ – December 3, 2025 – Scottsdale Scoop, a local newsletter and community platform, announces its January Giveaway Series designed to increase Instagram engagement and visibility for Scottsdale-area businesses at no cost to participants.

Throughout January 2026, Scottsdale Scoop will feature one local business daily across its Instagram platform, which reaches more than 8,500 engaged followers and complements its newsletter audience of 10,000+ subscribers with a 64% open rate.

"We've built an incredibly engaged community of locals who actively seek out and support Scottsdale businesses," said John Apolinar, Founder of Scottsdale Scoop. "This giveaway series is our way of giving back to the businesses that make our city special while helping them grow their own social media presence."

How the Program Works:

Each participating business will be featured on Scottsdale Scoop's Instagram for one day and will provide a giveaway prize of their choosing. Whether a gift card, service voucher, event tickets, or product. To enter the daily giveaway, followers must follow both Scottsdale Scoop and the featured business's Instagram account. Winners will be selected randomly, and Scottsdale Scoop will handle all promotion, winner selection, and prize delivery.

The initiative is completely free for businesses, with participants only covering the cost of their chosen giveaway prize. Businesses gain exposure to thousands of potential customers, increased Instagram followers, and heightened brand awareness during a key time of year when consumers are exploring new local options.

"January is when people are looking to try new restaurants, support local businesses, and engage with their community," Apolinar added. "This series creates a win-win: our followers discover great local businesses, and those businesses gain genuine, engaged followers who are already interested in what Scottsdale has to offer."

Scottsdale Scoop has partnered with dozens of local businesses since its launch, spotlighting restaurants, wellness providers, service companies, and retailers. The platform is known for its authentic, conversational approach to local journalism and its commitment to connecting residents with quality experiences.

Local businesses interested in participating in the January 2026 Giveaway Series should contact John Apolinar at john@thescottsdalescoop.com. Spots are limited to 31 businesses (one per day) and will be filled on a first-come, first-served basis.

About Scottsdale Scoop

Scottsdale Scoop is a locally-owned newsletter and media platform serving the Scottsdale, Arizona community with over 10,000 email subscribers and 8,500 Instagram followers. Founded by John Apolinar, the publication provides insider access to Scottsdale's local businesses, dining scene, events, and community happenings through authentic, friend-to-friend recommendations. For more information, visit www.scottsdalescoop.com or follow @thescottsdalescoop on Instagram.